Free Essays on Understanding Socrates Argument“Knowledge Is Virtue“

, any human being does what benefit him/her the most. Furthermore, Socrates talked much about soul. He thought of the soul as " the intellectual and moral personality, the responsible agent in knowing and acting rightly or wrongly". (Armstrong , 29). As such the soul is the essence of a person, his/her true rationality. In order to be virtuous everyone should care about his/her soul. In addition for virtues are "qualities of the soul. " ( Boguta, 131) Everyone, who neglects these qualities, makes the soul bad, which makes whole human being bad. In describing the soul he also refers to the importance of knowledge, saying, " the things of the soul†¦ hang upon wisdom". ( Boguta , 131) Socrates claims in such a way that right ac... Free Essays on Understanding Socrates Argumentâ€Å"Knowledge Is Virtueâ€Å" Free Essays on Understanding Socrates Argumentâ€Å"Knowledge Is Virtueâ€Å" Understanding Socrates' argument " Knowledge is virtue" Socrates devoted his life to resolving the philosophical problems he discovered through persistent dialectical activity. One of his concerns was to prove that good could not be done without knowledge. In other words, he claims the idea of Knowledge is Virtue. (Boguta, 130) Not less important was question what it was that makes people complete and whether there are such things that make woman/man perfect. Good people for him were virtuous people, people who had such qualities as wisdom, courage, temperance, etc. Moreover, nothing would be good were it is not for knowledge, and hence, knowledge is the only profitable thing; but virtue is profitable as well because it brings profit to one's soul. Thus, Virtue must be Knowledge. (Boguta , 131) So, good involves knowledge as in the ability to make, use and choose good things and actions. Without knowledge it is impossible to fulfill our desires and make us happy. Things for Socrates are neither good nor evil. It is only because of knowledge or lack of it that makes them either. Besides, Socrates assumes that anyone who has the mind will always try to act in a way that is better for him/her. In other words, any human being does what benefit him/her the most. Furthermore, Socrates talked much about soul. He thought of the soul as " the intellectual and moral personality, the responsible agent in knowing and acting rightly or wrongly". (Armstrong , 29). As such the soul is the essence of a person, his/her true rationality. In order to be virtuous everyone should care about his/her soul. In addition for virtues are "qualities of the soul. " ( Boguta, 131) Everyone, who neglects these qualities, makes the soul bad, which makes whole human being bad. In describing the soul he also refers to the importance of knowledge, saying, " the things of the soul†¦ hang upon wisdom". ( Boguta , 131) Socrates claims in such a way that right ac...

Anthelmintics for Treatment of Parasites Animals Essays

Anthelmintics for Treatment of Parasites Animals Essays Anthelmintics for Treatment of Parasites Animals Essay Anthelmintics for Treatment of Parasites Animals Essay Vermifuges opposition is a cardinal issue within the veterinary field, to a great extent impacting carnal public assistance and the agricultural industries. ( Wolstenholme, Fairweather et Al. 2004 ) . Vermifuges are used as preventives and for the intervention of assorted parasites in animate beings, ruminants being the largest group, which the drugs mark. Of the many categories of vermifuges used there are three major categories used in the intervention and control of GI roundworms in sheep ; benzimidazoles / pro-benzimidazoles, imidazothiazoles/ tetrahydropyrimidines and avermectins/milbemycins. Each of these drugs categories have different mechanisms of action but all consequence merely the parasite holding minimum consequence on the host. This issue is of import when the weights of animate beings is unknown and an over dosage may be given. ( Urquhart 1996 ) . The category benzimidazoles/ pro-benzimidazoles consist of fenbendazole, oxfendazole, albendazole and other similar moving drugs. They target a protein ( beta tubulin ) distributed within microtubules, and both plasma and mitochondrial membranes. These aid the formation of farther microtubules, which in bend consequences in a decrease in glucose consumption and protein secernment, taking to decease by famishment. ( Taylor, Coop et Al. 2007 ) . This group chiefly effects nematodes including their eggs and has a low, sometimes negligible toxicity to the host. ( Urquhart 1996 ; Taylor, Coop et Al. 2007 ) . Resistance against vermifuges occurs the most extensively within this category. Imidazothiazoles/ tetrahydropyrimidines include four chief drugs levamisole, pyrantel, morantel and tetramisole. ( Urquhart 1996 ) . Levamisole is one of the chief drugs used against roundworms in sheep, as it has a broad spectrum of activity against different species, nevertheless it is non ovicidal. ( Taylor, Coop et Al. 2007 ) . In both the host and nematode the drug acts as a depolarizing neuromuscular blocking agent. ( Urquhart 1996 ) . This means the parasite is paralysed and expelled fleetly. As the host is targeted besides, side consequence can include hyperactivity for a short period after dosing and increased cellular activity. Unlike benzimidazoles, imidazothiazoles can hold a toxicity effects from nervus ganglia stimulation. Death can happen in extreme over doses. Both pyrantel and morantel act as selective agonists, copying the action of acetylcholine. This consequences in a speedy palsy and ejection of the worms via gut vermiculation. ( Taylor, Coop et Al. 2007 ) . Imid azothiazoles tend to hold a short action and can be used against other helminth groups. The last group of vermifuges used for nematode control in sheep, are the avermectins/milbemycins, besides known as macrocyclic lactones. Avermectins include ivermectin, doramectin, eprinomectin and selamectin, where as milbemycin and moxidectin make up the milbemycins group. The two bomber groups differ in their construction make up but are both effectual against a wide spectrum of activity against roundworms and other arthropods. Even at low doses the drugs are good absorbed systemically remaining within the host for a figure of hebdomads after disposal. ( Taylor, Coop et Al. 2007 ; Urquhart 1996 ) . However due to this drawn-out life, it is indispensable that the animate being is withdrawn from nutrient production subsequent to any interventions, although eprinomectin can non be given to breastfeeding herd. The mechanism of this group is non wholly known but it is thought that they act on glutamate gated chloride conductance channels at the neuromuscular junction. ( Taylor, Coop et Al. 2007 ) . The overall consequence is flaccid palsy of the bodily muscualture, which in bend inhibits feeding actvity. Increased use of any of the anthelminthic categories can take to a physique up of opposition. Resistance can originate within a nematode population, when the frequence of persons which can defy the action of the drug given, additions. The survival trait is so inherited by the roundworms progeny developing the opposition farther. Numerous signifiers of opposition depend on the manner of action of the drug. For illustration, side and cross-resistance where the choice for a drug occurs from holding the same or different manner of action of another. Multiple oppositions can come about when roundworms are opposition to two or more different vermifuges groups. ( Prichard, Hall et al. 1980 ) . Resistance normally is a consequence of an addition in the frequence of the anthelminthic, nevertheless, it can besides be selected when the drug is administered at a low frequence over a longer period of clip. ( Jabbar, Iqbal et Al. 2006 ) For illustration, it was found on the islands of Greece that sheep dosed merely two or three times yearly, still incurred opposition over a figure of old ages. ( Coles, Papadopoulos et Al. 1995 ) The rate at which the opposition builds up depends on several facets. The most important include the frequence of worms in refugia, the figure of of course immune worms within the untreated host population and the survival ability of the opposition worms when faced with a drug onslaught. ( Coles 2005 ) . Geneticss besides play a cardinal function in finding the rate of opposition. As with any trait if the cistron is dominant it will be passed on to progeny at a faster rate than if the cistron was recessionary. This has been seen within the opposition cistrons of Haemonchus contortus, against both levamisole and ivermectin, where they demonstrate either a recessive or a dominant nature, severally. ( Sangster, Redwin et Al. 1998 ; Le Jambre, Gill et al. 2000 ) When dosing animate beings, the drug should choose for the dominantly familial resistant worms intending the recessively familial resistant worms will last. This will cut down the rate at which opposition occurs. ( Prichard 1990 ) Many of the GI roundworms have built up either individual or multiple signifiers of opposition against the drugs used for intervention and control. The mechanism against each of the categories differs, due to the manner of action of the drugs themselves. As Haemonchus contortus and Trichostrongylus colubrifoemis are used to show the opposition of mechanism benzimidazole. The immune cistrons occur from two separate beta tubulin loci isotype-1 where allelomorphs are lost. ( Roos, Kwa et Al. 1995 ) There are a figure of trials that can be used to show opposition, runing from fecal egg count decrease trial ( FECRT ) to PCR. Trials can be specific to a category of vermifuges or used with any of the groups. ( Coles, Jackson et Al. 2006 ) . Trials fall three chief classs ; public presentation based, in vivo and in vitro. ( Jabbar, Iqbal et Al. 2006 ; Kenyon, Greer et Al. 2009 ) A combination of epidemiological and public presentation ratings can be utilised to observe anthelminthic opposition. Livestock weights can be used as indexs for worm loads, as weight addition diminutions if there is a heavy infection. This is seen with sheep infected with gastrointsetinal roundworms, particulary with lambs where weight falls prior to any clinical symptons. ( Coop, Sykes et Al. 1977 ) There are two methods used which rely on weight addition or loss. ( Kenyon, Greer et Al. 2009 ) . Although in New Zealand, Teladorsagia spp was found to hold developed less opposition to intervention, when the heaviest 15 % of lambs were elminated from dosing during the graze season. ( Leathwick, Miller et al. 2006 ) This implies that the heavier lambs are of course infected with the parasite from the grazing land, and accordingly weight addition lessenings. As parasites are exposed less to the anthelminthic, opposition patterned advance slows. To quanitify this techneque, energy deposition and consumption are calucated.Environmental factors are taken into history when ciphering the energy. ( Greer, Kenyon et Al. 2009 ) As environmental factors are taken into history, intervention efficaciousness values can be applied throughout the twelvemonth, within and out of the graze season.Individuals are so predicted their weight addition and intervention is given whether or non weight addition is expected. ( Kenyon, Greer et Al. 2009 ) . In vivo trial are any which require the carnal itself and include fecal egg decrease trials, critical vermifuges trials and the controlled vermifuges efficaciousness trial. ( Jabbar, Iqbal et Al. 2006 ) FECRT can be used on any of course infected carnal casting fecal roundworm eggs, against any anthelminthic. Faecal egg counts are taken prior to intervention and once more one time intervention is administered. A comparing can so be made to find whether the egg counts are affected by the anthelminthic. ( Coles, Bauer et Al. 1992 ) . The clip between disposal and mensurating the fecal egg count can change, depending on the drug used. For illustration if levismisole or morantel are given the FECRT should be conducted seven yearss after intervention as the drugs are fast moving. However if a benzimidazole is administered, egg counts should be performed eight to ten yearss after the intervention. This group of drugs along with the avermectins/ milbemycins, has a impermanent sterilising action on female worms intending the females can non bring forth eggs. ( Coles 2003 ) When an avermectin is administered the sheep should be left for about two and half hebdomads. If all three groups are t ested for at one time attention demands to be taken, as if the fecal counts are left until three hebdomads after intervention so larvae caught station disposal may develop into mature grownups. ( Coles 2005 ) To number the figure of existent eggs found in sheep fecal matters, the McMaster method affecting centrifuging and repairing slides, can be used, nevertheless a more convenient on-farm method has been developed. The FECPAK uses a system of thining the fecal mixture and adding a salt solution, eventually being sieved to be so fixed on the slide. The technique tests nematode eggs to a sensitiveness of 30 eggs per gm, although, it is non every bit sensitive as the research lab method. ( Coles 2003 ) . The cardinal advantage to this technique is that it non merely has an on-farm FECRT, but it works with all of the anthelminthic groups. ( Coles 2005 ) It can be besides used as an index of what type of anthelminthic flock government should be practiced ( Leathwick, Waghorn et Al. 2006 ) .However, the trial merely reviews the figure of eggs found in fecal matters samples. The vermifuges efficaciousness will non be an accurate representation of the true figure of worms, including larvae, populating in the host. ( Jabbar, Iqbal et Al. 2006 ) . In most species of roundworms this is the instance, although it has been found that Haemonchus contortus bears a strong correlativity between its fecal egg counts and true worm loads. ( Sangster, Whitlock et Al. 1979 ; Chalmers 1985 ) . In countries where multiple species of worm infections occur, the high worm and egg production of Haemonchus contortus can mask Numberss of other worms such as Teladorsagia circumcincta, which has a lower egg produ ction rate but still may hold a degree of opposition. ( Kenyon, Greer et Al. 2009 ) . Resistance ideally needs to be detected at the early phases to avoid it distributing across the flock population. ( Sangster and Gill 1999 ) Although FECPAK is available on the market, most FECRT require research lab analysis, so the consequence takes clip to be evaluated. ( Kenyon, Greer et Al. 2009 ) . Within the period in which the husbandman may be expecting the analysis, the flock may endure if the worm load is big. The husbandman will non may non merely lose stock but the finicky costs of intervention may increase. Resistance is detected if either of the followers are established ; the 95 % confident interval degree peers or is less than 90 % , and if the egg count decrease is less than 95 % . ( Coles, Bauer et Al. 1992 ) . The critical anthelminthic trial has a strong advantage of that, although few animate beings are used, they act as their ain control. The process compares the figure of worms present station intervention to the figure in the animate beings post slaughter review. Faecal samples are taken for a lower limit of four yearss after the drug is administered. Both the residuary worm Numberss and the efficaciousness per centum are so determined. ( Gordon 1950 ) . The chief disadvantage of this trial nevertheless, is that it the worm Numberss can merely of all time be estimated as roundworms found in the GI piece of land of sheep undergo a grade of digestion. ( Reinecke 1962 ) . The trial is both clip and labor consuming, intending the consequences are non instant for finding the needed intervention. ( Johansen 1989 ) . The last in vivo trial, which can find anthelminthic opposition, is the controlled anthelminthic efficaciousness trial. Animals here are unnaturally infected with roundworms that are suspected of being opposition to specific drugs. The anthelminthic activity of all phases of the parasite development can be evaluated by butchering the hosts at different intervals post-treatment. ( Reinecke 1962 ) . Resistance is found when the figure of worms, which survived the intervention, is greater than a 1000 or if the decrease figure is less than 90 % . Normally ranges of anthelminthic doses are used, intending dose-response parametric quantities can be determined. Although assorted parasites can used with this technique, in bred lines of animate beings are normally used to extinguish any single prejudice. A major disadvantage with this trial is that it requires skilled personal to execute station mortem scrutiny, connoting that it can non be routinely used for sensing of anthelminthic opposition. ( Johansen 1989 ) . In vitro techniques are one those conducted in the research lab. These techneques exploit physiological traits of the roundworm such as growing, motion and development. ( Conder and Campbell 1995 ) . Compared to in vivo techneques, in vitro are cheaper, utilizing fewer animate beings and chemicals to prove are big sample. Non-bias reproduction can be performed, with hastiness, to measure the efficaciousness and opposition of drugs. However in general, labaoraory surveies are do non resemnle field conditions, intending the drug may interact otherwise with the parasite and host. ( Sangster and Gill 1999 ) . The egg hatch trial is the most common in vitro trial, specifically observing the opposition of benzimidazoles. ( Coles, Bauer et Al. 1992 ) . There are legion methods which can be used, all trusting on the vermifuge s ovicidal trait and for the eggs to hold a grade of opposition. The development of the eggs is depressed within the early phases of development due to the larvae going non-compliment to the anthelminthic ovicidal action. ( Lejambre 1976 ) . The technique was foremost illustrated by Le Jambre ( 1976 ) . Fresh sheep fecal matters incorporating roundworm eggs are collected. This is one of the disadvantages, as when applied on the field, fecal samples may non be excreted within three hours, which is what defines a sample as fresh. If this is non executable samples may be stored anaerobically. ( Coles, Bauer et Al. 1992 ) . A cardinal advantage of this method if that merely one fecal sample is needed. ( Jabbar, Iqbal et Al. 2006 ) . Once the facecal samples are collected, egg are deposited into welled home bases and a graduation of anthelminthic concentrations are added. Using assorted concentrations prevents more than 50 % of the eggs hatching. Eggs are than incubated and so put through a procedure of I lavation. The dosage needed to kill 50 % of the eggs is so calculated. ( Coles, Bauer et Al. 1992 ) . The discrimintating dosage is can besides be calculated. This prevents 99 % of the eggs hatching and hence any eggs that do hatch are immune to the drug. 0.1mg per milliliter of thiabendazole has been found to be the discriminating dosage for Haemonchus contorus, T. Circumcincta and Trichostrongylus. ( Coles, Jackson et Al. 2006 ) . Although merely one sample of fecal matters is needed, undeveloped eggs are needed for the nosologies. ( Coles and Simpkin 1977 ) Newer benzimidazoles, such as fenbendazole, have a lower solubility, which reduces their ovicidal action. The egg hatch trial, hence, can non be used to research opposition of some specific drugs. This can present as a job as the new found benzimidazoles are normally used in pattern. ( Lacey and Prichard 1986 ) . Although this is a important disadvantage of the method, thiabendazole ( Jabbar, Iqbal et Al. 2006 ) , which can be used in the trial, has demonstrated to hold side opposition wth other benzimidazoles, so any opposition found in thiabendazole may be applied to other drugs of this category. ( Martin, Anderson et Al. 1985 ) Another concern of the egg hatch trial occurs during the numeration of the eggs. Larvae, embryonated eggs and simple larvae are counted to cipher about the effects of the drug. Merely a little proportion of the embryonated eggs of the vulnerable roundworms, hatched. The proportion that hatched decreased when the drug concentration increased. However, when looking at the immune strains, the bulk of the eggs hatched. When the per centum of the eggs that hatched is calculated, the opposition ratio will be lower, when compared to when the larvae or embryonated eggs are counted. The ratio of opposition is the egg count opposition to the egg count susceptibleness. ( Johansen 1989 ) Although the trial is fast, taking merely one to three yearss, European research lab egg hatch testings, frequently result in assorted decisions being drawn from the same population of Haemonchus contortus. The analysis established that the H2O samples, cleaniness and trying method used, differed. ( Coles, Jackson et Al. 2006 ) . Egg hatch trials are besides used utilizing levamisole, where the figure of hatches are counted to use any differences between both immune and vulnerable strains. Their rate of recovery from paralysed unhatched larvae to hatching is measured when exposed to the drug. ( Dobson, Donald et al. 1986 ) The check is faster than for benzimidazoles ; nevertheless, the levamisole trial is more labour demanding. ( Johansen 1989 ) . Both FECRT and the egg hatch trial merely demonstrate anthelminthic opposition when any bar methods are excessively late to implement. ( Jabbar, Iqbal et Al. 2006 ) . The larval palsy trial is used against levamisole and morantel opposition. ( Martin and Lejambre 1979 ) The technique involves L3 phase larvae being incubated within assorted dilutions of the vermifuges. Assorted reappraisals have been reported about this method, proposing both failures and success. The chief issue of concern is the dependability of th consequences and their relationship to the age of the larvae. ( Geerts, Brandt et Al. 1989 ; Jabbar, Iqbal et Al. 2006 ) This trial is known to back up in vivo method, as it is more sensitive than either FECRT and EHT, observing opposition in less than 10 % of worms. ( Dobson, Lejambre et Al. 1996 ) Another in vitro trial used to show anthelminthic opposition is the larval development check. This trial can measure a wider spectrum of categories integrating macrocyclic lactones, nevertheless it does necessitate more clip and labor so antecedently described trials. The trial involves exposure of the L1 larvae to assorted diltutions of drugs within agar home bases. The larvae are left to develop until the L3 phase is reached, and so later measured. ( Jabbar, Iqbal et Al. 2006 ) . When proving an infection with multiple roundworm species, the different species can be detected easy with this technique compared to other methods discussed. ( Johansen 1989 ) A more specific trial used in the sensing of anthelminthic reistance within Trichostrogylid is the grownup development trial. Unfortunately there are restrictions within the methodological analysis of the technique and so advancement is resitricted. ( Jabbar, Iqbal et Al. 2006 ) The larval motility trial is used to place opposition within the two major categories of vermifuges, but fails to effectual with the sensing of levamisole opposition. ( Sangster, Riley et Al. 1988 ) . Again as the trial used complexed equipment, it can merely be applied to the labaortory and non used out in pattern. ( Conder and Campbell 1995 ) . The technique involves dosing the roundworms with dilutions of the anthelminthic drug, followed by the percebtage of the paralysed L3 phase larvae being calculated. Normally both a known susceptible and immune strain of the parsites are used for a comparing to be deduced. ( Johansen 1989 ) A cardinal advantage of this technique is the usage of L3 larave. These be acquired easy in big Numberss from faceal samples and abled to be stored for longer periods of clip. Unforuntaly the trial has some major drawbacks. The check is extremely dependent on clip, whereby any miscounted larvae can non be kept for future computations one time out of storage. ( Johansen 1989 ) . As the benzimidazole s mechanism is to adhere to beta tubulins, a technique has been developed to prove resistant utilizing this alone belongings of the drug. From either the grownup parasites, morbific larvae or egg, a rough infusion of tubulin is produced. Titrated benzimidazole ( with label ) is added, until an equilibrium is reached. ( Lacey and Snowdon 1988 ) . Charcocal is used to pull out the drug in its free signifier, go forthing the bound drug to the tubulin infusion withn the solotuion. An appraisal is so made with a complex liquid spectrometer. As predicted the tubulin from immune strains binds to fewer drug compounds than the more vulnerable strains. ( Johansen 1989 ) . An advantage of the tubulin bindning check, is that it relies on the biochemical traits of the drugs s mechanism. Compared to other in vitro techniques it used in a more dependable comparing with field based trials, every bit good as holding a speedy turnaround from the gathered sample to the consequence. However complexed research lab machines are still used by skilled workers, together with radioactive isotopes, necessitating specialised safety installations. ( Johansen 1989 ) . PCR, otherwise known as polymerase concatenation reaction trials, have been developed for benzimidazoles chiefly but research is trying to understand the molecular mechanism for levamisole and macrocylic lactones. To come on into any of the trial discusses above, a PCR will hold been conducted against the particlaur drug in usage. ( Coles, Jackson et Al. 2006 ) . First, for a PCR trial to be conducted, DNA is extracted from the larvae. A specific concentration is needed per micro bath, as any varioation between them may take to incorrect DNA sequences being developed. For the peculiar acknowledgment of the benzimidazole, two consecutive PCRs are ran on the isotope beta tubulin, magnifying the Deoxyribonucleic acid. The species of parasite is so established by utilizing the this fragment analysis. For illustration Haemonchus contortu or T. Circumcincat may be found. This is a cardinal advantage of PCR, as with other trial the visual aspect of the species is used to set up its individuality PCR, hence used an accurate method of placing the species by its genome. ( Coles, Jackson et Al. 2006 ) . Following this designation, in entire four sets of primers are used, two being allele non-specific, the others being allele particular. Fragments are so produced, separating between either resistant or vulnerable homozygote strains. ( Coles, Jackson et A l. 2006 ) . When four primers of benzimidazole opposition were used, positive consequences were obtained with the parasite T.circumcinta. Similar consequences were found utilizing merely three immune primers with H. Contortus and T.colubriformis ( Silvestre and Humbert 2000 ) . When used in the field, the gathered sample will frequently be a assorted population of roundworms. The frequence of which the allelomorphs will happen will straight depend on the fraction of the roundworm within the entire population. ( Coles, Jackson et Al. 2006 ) . The trial proves that both the homozygote and heterozygote allelomorphs are vulnerable to the drug, connoting that opposition arises from homozygous of the tyrosine. As benzimidazole opposition in Trichostrongylus is to a great extent researched utilizing this trial, it has been established that the resisatance occurred due to a mutant of phenylalanine to tyrosine of the isotope 1 cistron encoding for the beta tubulin. It was utilizing this footing that that the usage of PCR to observe drug opposition in gastro intestinal of sheep Cam about. Although in theory, this appears to be the most accurate, the mutants of parasite doing the drug resistant must be known. The greater the possibility of nematode mutating to go more residtant, such as within sheep, the more inaccurate PCR will go. Unfortunately, nevertheless, in some instances this is the lone opposition detection technique for some benzimidazoles. Compared to other trial available on the market, PCR is an expenisive trial to use to observe on-farm resisatnce. ( Coles, Jackson et Al. 2006 ) . Kwa M.S. , Veenstra, J.G. and Roos, M.H. , 1994. Benzimidazole opposition in Haemonchus contortus is correlated with a conserved mutant at amino acid 200 in B A ; z.eth ; -tubulin isotype 1. Mol. Biochem. Parasitol. 63, pp. 299-303 The most common molecular mechanism that confers BZ opposition in trichostrongyles in little ruminants involves a phenylalanine to tyrosine mutant at residue 200 of the isotype 1 b-tubulin cistron ( Kwa et al. , 1994, 1995 ; Elard et al. , 1996, 1999 ) . However, in add-on a similar mutant at codon 167 may be involved in BZ opposition in roundworms ( Prichard, 2001 ; Pape et al. , 2003 ) and there could be other specific mechanisms. Although ailing efficient, non-specific mechanisms such as drug conveyance may besides confabulate opposition ( Xu et al. , 1998 ; Kerboeuf et al. , 1999 ) and could even confabulate advantage to a worm when a fresh drug is introduced. The cardinal issue is that merely when a diagnosing based on utilizing pooled larval DNA samples can be obtained will it be possible to convey molecular immune proving to routine usage. Testing of representative Numberss of individual phases is prohibitively expensive. Besides the available molecular trials chiefly address opposition in species where the job is widespread and in some instances may be excessively common to warrant testing. Conclusion-8.3. coles-The sensing of anthelminthic opposition in roundworms of veterinary importance Larval development trial There are presently two larval development trials of involvement, the liquid based trial described by Hubert and Kerbouf ( 1992 ) and the agar based trial of Gill et al. ( 1995 ) . Is one easier to utilize than the other? Whilst they appear to work for BZs and LEV in ovine and equid roundworms they do non look to work with MLs and have non been produced for usage with bovine roundworms. As for the EHT big sums of informations demands to be collected before a SOP and its readings can be agreed. In peculiar the relationship needs to be determined between these standardised trials and the FECRT. Although the LDT will work for BZ opposition, it appears non to be as Chalmers, K. ( 1985 ) . Detection of Benzimidazole Resistant Nematodirus-Spathiger. New Zealand Veterinary Journal 33 ( 4 ) : 53-53. Kales, G. ( 2003 ) . Strategies to understate anthelminthic opposition in big carnal practice. In Practice 25 ( 8 ) : 494-499. Kales, G. C. ( 2005 ) . Anthelmintic resistance-looking to the hereafter: a UK perspective. Research in Veterinary Science 78 ( 2 ) : 99-108. Kales, G. C. , C. Bauer, et al. ( 1992 ) . World-Association-for-the-Advancement-of-Veterinary-Parasitology ( Waavp ) Methods for the Detection of Anthelmintic Resistance in Nematodes of Veterinary Importance. Veterinary Parasitology 44 ( 1-2 ) : 35-44. Kales, G. C. , F. Jackson, et al. ( 2006 ) . The sensing of anthelminthic opposition in roundworms of veterinary importance. Veterinary Parasitology 136 ( 3-4 ) : 167-185. Kales, G. C. , E. Papadopoulos, et al. ( 1995 ) . Tubulin, Resistance and Worms. Parasitology Today 11 ( 5 ) : 183-184. Kales, G. C. and K. G. Simpkin ( 1977 ) . Resistance of Nematode Eggs to Ovicidal Activity of Benzimidazoles. Research in Veterinary Science 22 ( 3 ) : 386-387. Conder, G. A. and W. C. Campbell ( 1995 ) . Chemotherapy of Nematode Infections of Veterinary Importance, with Particular Reference to Drug-Resistance. Advances in Parasitology, Vol 35 35: 1-84. Coop, R. L. , A. R. Sykes, et al. ( 1977 ) . The consequence of a day-to-day consumption of Ostertagia circumcincta larvae on organic structure weight, nutrient consumption and concentration of serum components in sheep. Res Vet Sci 23 ( 1 ) : 76-83. Dobson, R. J. , A. D. Donald, et al. ( 1986 ) . An Egg-Hatch Assay for Resistance to Levamisole in Trichostrongyloid Nematode Parasites. Veterinary Parasitology 19 ( 1-2 ) : 77-84. Dobson, R. J. , L. Lejambre, et al. ( 1996 ) . Management of anthelminthic opposition: Inheritance of opposition and choice with relentless drugs. International Journal for Parasitology 26 ( 8-9 ) : 993-1000. Geerts, S. , J. Brandt, et al. ( 1989 ) . Reliability and Reproducibility of the Larval Paralysis Test as an Invitro Method for the Detection of Anthelmintic Resistance of Nematodes against Levamisole and Morantel Tartrate. Veterinary Parasitology 30 ( 3 ) : 223-232. Gordon, H. M. ( 1950 ) . Some facets of parasitic gastro-enteritis of sheep. Aust Vet J 26 ( 4 ) : 65-72. Greer, A. W. , F. Kenyon, et al. ( 2009 ) . Development and field rating of a determination support theoretical account for anthelminthic interventions as portion of a targeted selective intervention ( TST ) government in lambs. Veterinary parasitology 164 ( 1 ) : 12-20. Jabbar, A. , Z. Iqbal, et al. ( 2006 ) . Anthelmintic opposition: the province of drama revisited. Life Sci 79 ( 26 ) : 2413-31. Johansen, M. V. ( 1989 ) . An rating of techniques used for the sensing of anthelminthic opposition in nematode parasites of domestic livestock. Vet Res Commun 13 ( 6 ) : 455-66. Kenyon, F. , A. W. Greer, et al. ( 2009 ) . The function of targeted selective interventions in the development of refugia-based attacks to the control of GI roundworms of little ruminants. Veterinary Parasitology 164 ( 1 ) : 3-11. Kenyon, F. , A. W. Greer, et al. ( 2009 ) . The function of targeted selective interventions in the development of refugia-based attacks to the control of GI roundworms of little ruminants. Vet Parasitol 164 ( 1 ) : 3-11. Lacey, E. and R. K. Prichard ( 1986 ) . Interactions of Benzimidazoles ( Bz ) with Tubulin from Bz-Sensitive and Bz-Resistant Isolates of Haemonchus-Contortus. Molecular and Biochemical Parasitology 19 ( 2 ) : 171-181. Lacey, E. and K. L. Snowdon ( 1988 ) . A Routine Diagnostic Assay for the Detection of Benzimidazole Resistance in Parasitic Nematodes Using Tritiated Benzimidazole Carbamates. Veterinary Parasitology 27 ( 3-4 ) : 309-324. Le Jambre, L. F. , J. H. Gill, et al. ( 2000 ) . Inheritance of avermectin opposition in Haemonchus contortus. International Journal for Parasitology 30 ( 1 ) : 105-111. Leathwick, D. M. , C. M. Miller, et al. ( 2006 ) . Drenching grownup Ewe: deductions of anthelminthic interventions pre-and post-lambing on the development of anthelminthic resistance. N Z Vet J 54 ( 6 ) : 297-304. Leathwick, D. M. , T. S. Waghorn, et al. ( 2006 ) . Selective and on-demand soaking of lambs: Impact on parasite populations and public presentation of lambs. New Zealand Veterinary Journal 54 ( 6 ) : 305-312. Lejambre, L. F. ( 1976 ) . Egg Hatch as an Invitro Assay of Thiabendazole Resistance in Nematodes. Veterinary Parasitology 2 ( 4 ) : 385-391. Martin, P. J. , N. Anderson, et al. ( 1985 ) . Resistance to Benzimidazole Anthelmintics in Field Strains of Ostertagia and Nematodirus in Sheep. Australian Veterinary Journal 62 ( 2 ) : 38-43. Martin, P. J. and L. F. Lejambre ( 1979 ) . Larval Paralysis as an Invitro Assay of Levamisole and M

Case study Example | Topics and Well Written Essays - 250 words - 127

Case Study Example The company has also locked out travel agents (Kotler and Bowen 21) and encourages its passengers to buy tickets directly from it. This has allowed it to eliminate the need to pay commissions, something that fits in with its cost-cutting strategy. Southwest tends to avoid big airports that are riddled with bureaucracy and delays that reduce its overall efficiency (Kotler and Bowen 21). This was one of its dilemmas when it decided to go head-to-head with US Airways in Philadelphia, which embodies the red tape nature of America’s largest airports. Any form of delays lower efficiency and this is closely related to the company’s cost-cutting mantra. Despite everything, rivals have started to catch up with Southwest’s cost leadership strategy (Kotler and Bowen 21). The company is no longer the only budget airline in the US, and some rivals like JetBlue and AirTran are offering even lower prices. Southwest has now started experiencing the problems faced by large carriers; the same ones it exploited to take over their

Extensive strategic research Essay Example | Topics and Well Written Essays - 750 words

Extensive strategic research - Essay Example What the company selling interactive educational and instructional instruments must do is to put premium to the marketing research department or group. Then, based from the gathered data both from marketing research and latest technological trends, it should coordinate with the production department of the company to design its product so that it would be more user-friendly, interactive, and conducive for learning. This will serve as the life-saver of the company whenever competitors are threatening to dominate the market share of the industry. The outbound marketing division should consist of public and media relations group responsible for promoting the product to the target market. It should also made up of promotions and advertising that notifies the public that this kind of product exists. But since this is a highly specialized product for a particular segment of the market, it should be promoted to publications and other media outfits intended especially for this market. The selling and distribution channel should be concentrated on direct selling and specialty stores on gadgets, bookstores, and learning materials. Direct and indirect competition is the main threat of this kind of industry. Information age has made knowledge accessible and cheaper to acquire with the help of the Internet. The continuous influx of technological breakthroughs that could make websites and other information centers and other sophisticated gadgets and information tools that could provide learning solutions for free is the immediate primary threat. The company should be in a constant research for the most feasible and cheapest possible way to extend its service to online and mobile users. Aside from online and offline software development, the company should prepare for the decline phase of its product life cycle. In the fast changing technological industry such as instructional materials, introduction of innovations easily outlive the existing products. Hence, it should always be on the lookout for technological breakthroughs and opportunities to extend or to shift its target market. The company should also consider expanding its market reach even to children who beliong to the 8-12 year old bracket. One possible way to improve the business performance of a company is to tap new markets. The more matured and more active children is another possible lucrative market. Additional promotional avenues With a product that caters to a definite market, one key problem is the limited number of customers. This problem can be solved by using additional and innovative ways on how to publicize and promote the product such as presenting the product to schools and other preschool learning institutions. The company could suggest that this product should be included in the school curriculum. It could also establish its presence by using pediatricians as referral agents. An information campaign on how to improve the brain and intellectual as well as emotional faculties of both the child and the mother is one way of promoting the product. Interactive learning with progress monitoring is very contributory in developing the overall well-being of the child. With this equipment, marketers can ask pediatricians and child psychologists as their additional sales

Ensure Justice and Equity Essay Example for Free

Ensure Justice and Equity Essay On the one hand, fixed punishment will have a deterring effect on society. â€â€"Individuals knowing that they will be subject to a certain punishment if they are convicted with a given crime will reconsider committing this act in the first place. â€â€"This deterring effect also leads to social stability and security, through minimizing the number of crimes committed. â€â€"If people knew they would be able to convince the court or the jury of reason for having committed the crime they are accused of, penal decisions would be largely arbitrary. This would result into criminals getting away with their crimes and into a high level of injustice caused by the subjective approach of different courts。 In my opinion an intermediary position between both solutions is the perfect way to establish and ensure justice and equity. There have to be fixed punishment for all crimes. However, criminal laws have to provide for a minimum and maximum for the punishment and the laws also have to foresee certain cases of exemptions. An example for setting minimum and maximum penalties is Competition Law where a person being held liable of a crime under this law will be convicted to pay a fine, according to the harm caused by the violation and the profit gained by the violator through committing the crime. As for the exemptions, in some countries the law exempts thieves stealing food during a period of famine taking into consideration the distress and hunger. Also, a person killing in self-defense will be exempted from punishment.

Maya Deren and Her Successful Integration of Dance and Film :: Biography Biographies Essays

Maya Deren and Her Successful Integration of Dance and Film The topic of dance films could not be discussed without mentioning Maya Deren. A dancer, ethnographer, philosopher, and â€Å"visual poet†, Maya Deren is said to have given birth to the American avant-garde film movement. Born Eleanora Derenkovskaya on April 29, 1917, in Kiev, Ukraine, (the year of the Russian Revolution), she was a revolutionary innovator from the start. She was born to her beloved mother Marie Fiedler and father Solomon Derenskovsky. In 1922 her family left the Soviet Union for America. They settled in Syracuse, New York. By 1928, her father had shortened their name to Deren. Maya’s childhood name was Elinka. As a young girl, Elinka hated her legs. She had a rather stalky build for American standards, and because of this, she loved to wear boots. At age ten she gave herself the nickname of â€Å"Bootsy.† Little did she know where those stalky legs would take her. Deren attended Syracuse University to study journalism. This is where her interest in film was first sparked. During this period, she began to write poetry, served as the national secretary of the Young Peoples Socialist League, and met her first husband, Gregory Bardacke. Although her marriage did not last long, Gregory helped her to develop a strong interest in politics, an area in which she would continue to participate. Deren completed her B.A. at New York University in 1936. She then went on to earn an M.A. in English literature from Smith College in 1939. It was her next move that introduced her to the world of dance. She found a secretarial job working for African American dancer and choreographer Katherine Dunham. With Dunham, Deren toured with the road show of Cabin in the Sky. While on tour, she met her next husband and life long inspiration, Czech filmmaker, Alexander Hackenschmied, later known as Alexander Hammid. It is her union with Hammid that allowed her to combine her interests and begin to create films. From an inheritance she earned from her father, she bought a second-hand 16mm Bolex camera. With this camera, Deren and her husband created her first and most famous film Meshes of the Afternoon in 1943. By this time, Elenora had shortened her name to Maya, the word for â€Å"veil of illusion† in Hindu mythology. Deren went on to create many more avant-garde films integrating dance, mise-en-scene, and the art of montage.

The Astronomer’s

Mrs.. Ames. He rarely speaks or even listens to her. He is totally unconcerned with everything that goes on in his home, and leaves all the work for her to do. Belle uses comparisons between a plumber and Katherine husband-?Mr.. Ames' silence, the plumber's interaction with her, and her response to the plumber-?to show the loneliness of the wife throughout the story. Belle shows Katherine loneliness early on in the story. The lines, â€Å"Her eyes were gray, for the light had been extinguished in them† (Belle Para. ) shows he reader an image of the wife, and the effect the loneliness has had on her. Her husband spends a lot of time awake at night, and sleep during the day. That leaves little time to spend with his wife. Mrs.. Ames and her husband's interactions become few and far between until they become nonexistent. Having little to no interaction with her husband has left her feeling unloved. But one day, a plumber comes to her house to fix the drain. The plumber notices ho w beautiful she is, and how she is starving for attention and care. â€Å"The plumber himself looked up and saw Mrs..Ames with her voice hushed, speaking to him. She was a youngish woman, but she had forgotten. † The plumber takes advantage of the astronomer and begins to flirt with Mrs.. Ames. The plumber begins to speak to her in a way that Mr.. Ames has never spoken to her before. This was speech that touched her flesh and bone and made her wonder. When her husband spoke of height, having no sense of it, she could not picture it nor hear. Depth or magic passed her by unless a name were given. But madness in a daily shape, as elbow stopped, she saw clearly and well.She sat down on the grasses, bewildered that it should be a man who had spoken to her so. (Belle Para. 36) This section shows Mrs.. Ames' amazement at the manner at which the plumber is talking to her. She is not used to being spoken to in such a kind and relatable way. It is clear that Mrs.. Ames is lonely and i s looking for companionship that her husband has not given her. The last lines in † The Astronomer's Wife† give the reader an image of Mrs.. Ames walking into the drain with the plumber. â€Å"ooh,' said the astronomer's wife in wonder as she stepped into the heart of the earth.She took his arm, knowing that what he said was true. † (Belle Para 50) The Plumber reached out to her when she felt unwanted by her husband. This image can be taken as her taking one step away from her husband and going with the plumber. The plumber is a breakthrough to Mrs.. Ames as she realizes her worth as a woman due to the attention the plumber gives her. It is obvious that there is going to be an affair between the plumber and Mrs.. Ames, which is wrong and will subsequently lead to the collapse of her current marriage. Throughout this story, the readers can see that Mrs..Ames is dissatisfied with her husband and life. Mrs.. Ames interactions with the plumber show how lonely she is b ecause her husband's silence. The cause of the problem is the bad relationship that has been between the two for a long time, primarily caused by Mr.. Ames distantness. The lack of communication between her and Mr.. Ames causes her to look elsewhere for the affection she wants. Without these comparisons between the plumber and the astronomer and their interaction with Katherine, ‘The Astronomer's wife† would lose its theme of love or lack thereof.

Food Manifesto Essay

The ideal food system is; sustainable, both in practice and in mindset, values necessity over want whenever food is concerned, and is available to all peoples while promoting equality. Sustainability at its hear is both a practice and a mindset. One cannot be present without the other or else they fail. The current food system is incredibly unsustainable. The use of an enormous amount of resources for the relatively small amount of energy produced is horrendous. â€Å"During the past 50 years, agricultural development policies and practices have successfully emphasized external inputs as the means to increase food production. This has led to growth in global consumption of pesticides, inorganic fertilizer, animal feedstuffs, and tractors and other machinery. These external inputs have. however, tended to substitute for natural processes and resources, rendering them more vulnerable. Pesticides have replaced biological, cultural and mechanical methods for controlling pests, weeds and diseases; inorganic fertilizers have been substituted for livestock manures, composts and nitrogen-fixing crops: information for management decisions comes from input suppliers, researchers rather than from local sources: machines have replaced labor: and fossil fuels have been substituted for local energy sources† (Pretty). The use of resources that we cannot keep using is astronomical. These resources, such as fossil fuels and heavy pesticides, need to be left alone or need to stop being developed. The way we can move away from these products is simple, although tough, method of switching over to natural, organic pesticides and fertilizers. To cut down on the cost and use of fossil fuels, one must cut down on the size of one’s land and employ local people to harvest the crops. â€Å"A meat based diet (28% calories from animal products) uses twice as much energy to produce as a vegetarian diet. Meat production as it is widely practiced today also has significant environmental impacts on land use, water use and water pollution, and air emissions. According to the Union of Concerned Scientists – considering land use, and water use and pollution – eating less meat is one of the most effective environmental consumer choices. Chemical fertilizers and pesticides require large amounts of energy to produce, pollute our soil and water, and present real human health impacts. Growth in retail sales of organic food products has equaled 20% or more per year since 1990† (Center for Sustainable Systems). These practices are wasteful yet alternatives are present. The way in which our food is produced needs to be fundamentally changed and this occurs when the mindset of the populous is changed. The current food system has been so wasteful, that the practices and mindset of the people just 50 years ago seems foreign. â€Å"Less than 50 years ago most rural households in the US sustained themselves by farming. While some agricultural products were sold for money on the open market, others were produced solely for household consumption of for bartering with neighbors† (Lyson 8). This practice is the same that my family uses at home and my neighbors see us as very â€Å"hippy-ish†. This is not a bad thing to be called this yet it is odd that the practices that were completely normal just half a century ago are now seen as unusual. These practices are the foundation of my ideal food system, one that is founded upon the wants of the body first in consideration with the land. The land is an extension of the body and must be nourished just the same. This is helped with the sharing of resources between neighbors. The necessity for food is valued higher than the want for types of food in my ideal food system. The want for expensive foods, convenient foods and cheap foods is an idea that has consumed the country, and the food system. The fact that we produce so much food has made us greedy. The way in which we consume food and are constantly absorbing advertisements is preposterous. The size of our grocery stores has increased due to the need for more space for all of the choices that we are allowed. Most of these items are not grown entirely in the United States but are made up from the products developed here. â€Å"There is no shortage of food here, and everybody knows it. In fact, for much of this century, national agricultural policy has been preoccupied with surplus, and individual Americans have been preoccupied with avoiding, losing, or hiding the corporeal effects of overeating† (Poppendieck). This has led to an epidemic of choice, not obesity. The way in which we behave when confronted with these choices is odd to say the least as we are drawn to shiny, bright packaging rather than the dull, healthy apple. â€Å"Because we have lost our faith in both religion and science as guides to eating, we rely on popular writers to steer us through a welter of confusing and contradictory information† (DuPuis). The food writers of the nation have left us with so much to absorb that we are just as lost reading their work as we are at the grocery store. This has led to the mindless consumption that has further led to the overconsumption of resources to fuel our poor habits. The way in which the people will learn to implement this new way of thinking, abandon want and embrace need, will be difficult. This starts in schools with children and will foster that way that they eat, thus starting a new generation with the â€Å"right† mentality. â€Å"Such changes in the food supply and decreased activity are largely socioeconomically-driven (urbanization, more cars owned and operated, less safety in urban areas, children being driven everywhere instead of walking, more reliance on fast food as more households have both parents working away from home)† (Massad). This also reiterates my point on the decrease of unsustainable resources in our food system. The encouragement for people to walk places and to avoid fast food is a start but the children are the bet recipients for this type of indoctrination as they are the most impressionable. This is very apparent as many people as adults take part in activities not out of personal preference but because that was how they were raised. Availability is the clearest factor in devising a new food system. The locality of food should be so much a part of a community, one cannot walk down a street without seeing at least 5 vendors from the surrounding family farms. â€Å"Much of what was produced was not sold on the open market but rather was bartered for goods and services in the local community or else used for home consumption† (Lyson 9). The way that a local food system should work is that food should be produce for the family first, and then the surplus will be offered in town for money. When money is not readily available, then services will be exchanged such as plumbing, painting, clothing, etc. The need to share food is important for all people as just years ago food was â€Å"produced solely for household consumption or for bartering with neighbors† (Lyson 8). This is the only way in which our local food system will be able to flourish with the implementation of a semi bartering system that will allow farmers and families to exchange food items for other food items. This is only possible with a local food system as the current food system is too monetarily based to be able to function in this respect. The solidarity of humankind to be courteous to one another begins not with the treatment of all people equally, but the treatment of the food system as a living organism. This is possible through much sacrifice but a change is necessary in order for the human race to end a problem that has haunted us for all of our existence. Through a collective effort, the new sustainable, local food system focusing on the needs of people as opposed to what people want from it, will be able to bring humankind into a â€Å"more glorious dawn. † (Sagan) DuPuis, E. Melanie. â€Å"Angels and Vegetables: A Brief History of Food Advice in America. † Gastronomica: The Journal of Food and Culture 7, no. 3 (08/01 2007): 34-44. Lyson, Thomas A. Civic Agriculture: Reconnecting Farm, Food, and Community. Medford, Massachusetts: Tufts University Press, 2004. Massad, Susan J. â€Å"Super-Sizing America: Geography, Income, Fast Food, and Whole Food. † Human Geography 2, no. 2 (2009): 52-69. McKibben, Bill. â€Å"The Cuba Diet. † Harper’s Magazine 310, no. 1859 (Apr 2005): 61-69. Poppendieck, Janet. â€Å"Want Amid Plenty: From Hunger to Inequality. † In Hungry for Profit: The Agribusiness Threat to Farmers, Food, and the Environment, edited by Fred Magdoff, John Bellamy Foster and Frederick H. Buttel, 189-202. New York: Monthly Review Press, 2000. Pretty, Jules N. â€Å"Participatory Learning for Sustainable Agriculture. † World Development 23, no. 8 (1995): 1247-63. Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York: Perennial, 2002.

Study Guide Essays

Study Guide Essays Study Guide Essay Study Guide Essay Study guide for lecture 20: Personal Selling and Sales Management Selling philosophy Examples of selling situations The dog ate my homework Who wants to go to the movies Will you marry me You never call me anymore What features do you look for in a luxury car The single most important activity in the world Everybody is selling something all of the time 1 out of 10 Americans do It for money 85% of marketing majors* 60% of business majors* Definition A purchase situation Involving a paid-for communication between two people In an attempt to influence each other. Ailing means more than getting the customer to write a check Three approaches to selling High pressure sales/Hard sell This approach is still used in many circumstances unsought goods Postpone purchase Infrequent purchase High Information differential Why? because It works Relationship selling Aka needs satisfaction selling, consultative selling, adaptive selling Salesperson acts as consultant Help customer solve problems High likelihood your product will play a role in the solution Good for long-term relationships The shotgun approach Ask as many people as you can Those interested in your product say yes This Is the approach used by telemarketers call 100,000 people 99,000 are annoyed 1000 become customers Why salespeople are obnoxious Look at how they are compensated Hard sell is almost always 100% commission The salesperson starves if you dont buy What if you are the only prospect this week Consultative selling can be obnoxious too How many calls do you get after you say no Telemarketers use poorly targeted lists to save money The 99% of the people they annoy arent customers anyway Spammed consider a . 0001% closing rate to be successful Generate millions of e-mails in order to generate a handful of orders Selling as a profession Two major types of sales Jobs Inside sales Customer comes to you Outside sales You go to the customer Inside Sales No travel More supervision More clerical support Lower value transactions Lower pay Outside Sales Travel required Less supervision Less clerical support Higher value transactions Higher pay Facts about selling Selling is expensive Average call: $350 in person; $25 telemarketer Six calls per order Rejection is a big part of the Job The best salespeople are people people 85% extroverts The sales process Three roles of salespeople New customer development Missionary sales Detail men Transactions Order takers Order getters Customer support Manage the ongoing relationship Especially in BIB Market research The other third role Six stage process Prospecting Pre-approach Approach Establish rapport Presentation Uncover needs Develop a solution Close Follow-up Things you have to do before you make personal contact Identify the people you want to talk to Generate leads Qualify leads (screening) Create the opportunity Set appointments Know as much about your customer as you can Publicly available information Annual report Recent ads/promotions Awards* Habits preferences Buying history Personal information* Names of spouse/kids McKay 66 ( Harvestman. Com/PDF/Mackey. PDF) Selling is personal contact The most common mistake in selling is trying to sell before you have created rapport Goal Create trust Clarify roles Techniques Icebreaker Checking in Formats Stimulus response Anticipate needs Do you want fries with that Formula Canned presentation Useful with inexperienced salespeople Need satisfaction This is the assumption for this lecture Ask questions to uncover needs This is where you LISTEN Clarifying questions to make sure The better your understanding of the prospects needs, the better the solution you will create A mediocre salesperson will try to close when the prospect mentions something in your bag You are assisting with need recognition and alternative identification stages of buying process Develop solutions Help the prospect understand how your offering will be the best solution to the problem. The reason you are using personal selling in your promotional mix is because the customer needs help in understanding how your product will satisfy her deeds Objections (questions) happen when the customer doesnt understand the solution you are proposing Validate the objection Restate the objection to make sure you are answering the right question Handle it If it is factual issue, provide the facts If it is an emotional issue, try to determine what is causing the emotional reaction Always ask for the order Dont hint The worst that can happen is that they will say no. If you dont ask them, they wont ask you Mediocre salespeople make the decision for the customer by not asking Techniques Trial close Assumptive close Urgency close (high pressure) This is especially important for repeat customers Service Goodwill Critical source of market information Timing of next purchase Sales teams The latest trend in sales technology is to unbundled the sales process Prospecting Pre approach (customer analysis) Negotiating Closing Post sales service Different people are better at different sales tasks Schmoozer Analysts Closers Good negotiators Detail oriented Customer service Examples Team selling Call centers Transaction processing Closers (auto dealers) Telemarketing Internet Sales management Strategic issues Customer coverage Territory management A, B, C accounts New accounts vs.. Established accounts Management issues Recruitment and Selection Assimilation Training Motivation Compensation Supervision Performance evaluation Recruitment and selection Turnover is high Always looking for good people You want more applicants than you have Jobs Looking for green peas Schoolteachers Hiring experienced reps from the competition Most sales Jobs have a performance-based compensation structure Commission, bonus Salespeople will do what it takes to earn the most money Trade-off between salary and commission. The higher the salary, the more control The higher the commission, less overhead Commission is a variable cost. Directly related to compensation Commission based on sales Performance includes Sales Activities that generate sales Non-sales related marketing activities Reporting (paperwork) Salesrooms automation The use of technologies to make the sales function more effective and efficient Trends Computerizing Systems integration Customer relationship management (CRM) Wireless laptop Cell phone Digital assistant

Perfect Cocktail Attire for Men and Women With 10 Stylish Outfits

Perfect Cocktail Attire for Men and Women With 10 Stylish Outfits SAT / ACT Prep Online Guides and Tips So you've gotten an invitation to a fabulous party and can't wait to go, but one line strikes terror into your heart: cocktail attire requested. What is cocktail attire, even? Never fear, I'll walk you through the guidelines of this dress code for both men and women and provide images of cocktail outfits you can easily recreate on your own. What Is Cocktail Attire? Cocktail attire is a dress code that is often adopted for parties and events that are somewhat fancy but not to the point of requiring full formal outfits. It’s popular for weddings and other special celebrations. There is some variation in what cocktail attire means based on the type of event, but it's generally meant to be fancy without being black tie. Cocktail attire is for fun but formal social events, so you can throw in a little more personality. The point is not to look like you’re going to work. What is cocktail attire for men? It can range from a more casual ensemble of dark jeans, a button up, and a sport coat to a more formal dark suit and tie. Sweaters and sweater-vests over button-up shirts are also acceptable in most cases. What is cocktail attire for women? Options include dresses and skirts with hemlines that fall slightly above the knee, dressy blouses, and pants. Suits for women are also acceptable. Cocktail Attire: Essential Guidelines Follow these guidelines to create a cocktail outfit that's fashionable, comfortable, and perfectly suited for the occasion. Cocktail Attire Rules For Everyone In crafting your outfit for a fancy occasion, you can't go wrong following the following guidelines. When in Doubt, Be More Formal It’s often best to err on the side of more formal if you’re unsure of the exact level of dressiness the event requires. Cocktail attire can be dressed up or down slightly depending on what sort of function you’re attending. If you’re not in a position where you can be assured that slightly less formal cocktail attire is acceptable, dress more formally. It’s more acceptable to be overdressed than underdressed in these situations. Find What’s Comfortable for You Don’t wear something that you think someone else would wear but that feels awkward or uncomfortable to you. For example, if you hate wearing dresses, don’t force yourself to put on a cocktail dress for this event. You can just as easily wear a nice pair of pants with a dressy blouse. Same goes for footwear - if you don’t like heels, wear flats or booties instead. 4 Rules to Know About Cocktail Attire for Men Dressing for formal occasions is generally simpler for men than women, but there are still some rules you should follow in picking out your outfit. Keep It Simple There are certain simple outfits that will always work for cocktail attire, like a well-tailored suit and tie with dress shoes. If you feel a bit lost when dressing for these types of events, stick to the basics. You can’t go wrong with a classic look (which you'll see examples of further on in this guide). No Sneakers or White Socks Don’t wear sneakers to an event that requires cocktail attire. Instead, go for loafers or other types of dress shoes or boots. Also avoid wearing white socks - they’ll stick out like a sore thumb and detract from the neatness of your outfit. It’s best to wear dark socks, ideally ones that match the color of your pants. If you’re feeling more adventurous, you can try some brightly colored argyle socks, but it’s best not to take too many risks if you don’t consider yourself a fashion expert. Prepare for Increased Formality If you think the event falls on the less formal side of things, you can try wearing just a pair of nice pants with a button-up, but you should be prepared to dress more formally if you find yourself feeling out of place. Bring a jacket and tie with you just in case you need to make yourself look a bit more dressed up. Jeans Require a Jacket Sometimes you can wear jeans to events that require cocktail attire, but they should be a dark wash with no rips or other wear marks. If you do opt for jeans, make sure you dress up your outfit by including a jacket. A more informal choice in pants should be balanced out with more formal clothing choices for your upper body. 4 Simple Guidelines to Navigating Cocktail Attire for Women Of course, the standard cocktail attire for women is the cocktail dress, but it can still be hard to know how to accessorize or what to wear if you prefer pants. Check out the rules below to help you pick a fashionable but appropriate cocktail outfit. Accessorize Responsibly It’s best to have just one stand-out accessory rather than going overboard and creating five different focal points within your outfit. If you have a piece of bold statement jewelry that you plan on wearing, keep any other accessories very minimalist. Cocktail attire outfits are supposed to have personality and convey a sense of fun, but they should still make you look classy and put together. Too many loud accessories can make you look a bit tacky. Choose Shoes That Are Fancy, but Not Flashy Dressy sandals, ballet flats, and heels are all acceptable as footwear to go along with cocktail attire. Try not to go overboard with super high heels or shoes that clash with the rest of your outfit and compete too much with other accessories. You also need to be practical - make sure you can move around easily and stand for a long time without feeling like your feet are going to fall off. On the flip side, you should avoid wearing sneakers or flip flops because footwear that is too casual can really mess up the sophistication of your outfit as a whole. More Revealing = Less Loud Short dresses are commonly worn as cocktail attire, but you shouldn’t take this to the extreme. Slightly above the knee is the best place for the hemline to fall, though you can go a bit shorter as long as the dress isn’t excessively revealing overall. Even dresses with cutouts can be acceptable as cocktail attire, but in that case it’s best to stick with solid colors and lengths that don’t make it risky for you to bend over and pick up that hors d'oeuvre you just dropped (five second rule guys, let’s not be wasteful). If you wear a dress with a really out there pattern, that’s fine, but if it’s also skin tight and short, it might not be appropriate for a more formal event. Dress Practically Finally, don’t squeeze yourself into an outfit that makes you feel uncomfortable or that’s totally irrelevant to your personal style. Keep in mind the length of the event and the activities that you’ll be doing throughout. If it’s a wedding, you’re probably going to want to dance. In that case, wear an outfit that allows room for movement and shoes that won’t lead to a broken ankle as soon as the beat drops. Cocktail Attire for Men: Example Outfits Below are pictures of some of the best and easiest to recreate cocktail attire outfits for men. If you're wondering which items you need to purchase for your own cocktail attire, the last section in this guide has a list of cocktail attire staples you should have in your closet. Cocktail Attire for Women: Example Outfits Below are photos of the three most popular cocktail attire outfit combinations for women. Use these photos as inspiration when searching your closet or thinking about which new pieces to buy. Combo 1: Classic Cocktail Dress Combo 2: Pants/Blouse or Jumpsuit Combo 3: Skirt/Blouse Cocktail Attire Basics: Must-Haves for Men and Women Now you have a better idea of what to wear to cocktail party or other formal occasion. The next step is to begin assembling your own cocktail attire. Below are essential pieces you should always have on hand for events that require cocktail attire. For Men Dark or light suit Tie (optional) Button-down shirts (neutral colors are the most versatile) Solid-color sweaters or those with a simple pattern Slacks Blazer Dark socks Loafers or similar shoes For Women Knee-length or slightly above the knee dress Mid-length skirt Button-down shirt or blouse Blazer Flats, heels or sandals

The future of healthcare financing Research Paper

The future of healthcare financing - Research Paper Example With many driving forces affecting the market, e.g. consumerism and internet, various alternative health care financing companies have emerged. With the market looking for new solutions, the future of health care financing will be embedded on e-health plans. Technology has become an important aspect towards the changes being experienced in the sector (Schimpff 109). Many e-plans are likely to arise in order to cater for the increasing demand for reliable health care. In addition, many multinational companies are likely to shift into the health care sector in order to tap in the increasing profits. This will aim at reducing the risks and uncertainties associated with concentrating on a single market. The future of health care will be characterized by an effective relationship between the patients and the health care providers. Initially, the relationship did not exist. However, over the past few years, the relationship between the patients and doctors has improved tremendously. This is creating a base for the future health care financing. Doctors will be an important source of information on the best health care plan. This will play a significant role in enhancing the treatment process. Economists estimates that the hospital prices for privately insured patients will continue to rise especially in the consolidated markets. They forecast that providers will maximize their revenues through excessive use of imaging, testing, and specialty care. Therefore, in future, the government will have to intervene in order to prevent overexploitation of the population by the health care providers who are leaning more on profit maximization rather than service delivery (Cleverley, James and Paula 56). This move will be forced by the widening disparity on prices between various health sectors. The future of health financing will be characterized by effective systems. The health care providers will be

B300 B TMA 01 Strategy Essay Example | Topics and Well Written Essays - 2000 words

B300 B TMA 01 Strategy - Essay Example It can also lead to the successful adaptation of experience and technology in the workplace. Business organizations need to apply innovation and creativity in order to accomplish their business and organizational goals. They also need to have appropriate processes that can respond effectively to the changes in the business environment. Path dependency has been associated with an increase in organizational performance. This report will seek to identify and assess the impact of path dependency in augmenting organizational performance. The report provides an overview and background about the definition of path dependency. It describes the relationship between path dependency and business firms. The characteristics of path dependency are explained using relevant theories. The strengths and weaknesses of path dependency approach are elucidated in a smart and prudent manner. Finally the paper concludes that path dependency can significantly enhance the firm performance in many ways. Path dependence has been defined as the impact of past choices on existing options. It creates the structural framework for an association between efforts and results. The results are reliant upon the choices completed at the feedback phase. However in reality, path dependence has an intricate and complex definition (Mazzucato, 2002: Pg 250). It can involve a scenario where existing choices are constrained because of earlier alternatives. Another situation can occur when earlier judgments are simply part of multiple variables which impact the ability of organizations to choose alternatives. Path dependencies are an integral nature of organizational innovation and change. At the basic level, organizations might make decisions that are not limited by path dependency. However this can restrict the ability of organizations to pursue future alternatives in a smart and prudent manner. Path dependence emerges from a number of causes. If certain policies provide efficiency